My Day at the White House
Background: On April 23 rd my news director, Marybeth Jacoby, received an email from NASA stating that the 3 rd National Climate Assessment would be released on Tuesday, May 6 th . She forwarded the email with a note “How can we make this BIG?” I started thinking about how I would approach it. I received a call from the White House just after our 7 p.m. newscast on Thursday, May 2 nd . It was Keith Maley, Regional Communications Director, and he was inviting me to the White House for the release of the 3 rd National Climate Assessment. I was being invited because of my work in educating viewers about how climate change was already affecting their lives and how it would impact them in the future. WLTX-TV partnered with the Center for Climate Change Communication at George Mason University and Climate Central to develop a program called Climate Matters. The segments began airing in August 2010 and were highly focused topics used within the weathercas...